Advertise with Sonoma County Transit!

Example of a Sonoma County Transit bus advertisement



Sonoma County Transit bus ads are a highly visible way to reach residents, commuters, students, visitors, and local businesses throughout Sonoma County. Sonoma County Transit provides local and intercity bus service across the county, with fixed-route service available in all Sonoma County cities and connections through unincorporated communities. Buses travel throughout a diverse service area that includes urban, suburban, rural, and visitor-serving destinations across Sonoma County.

In addition to local residents and daily commuters, Sonoma County welcomed approximately 10.5 million visitors in 2024, with visitor spending reaching approximately $1.5 billion. Advertising on Sonoma County Transit’s “rolling billboards” gives your message exposure in a highly active market that includes both local riders and the many people traveling throughout Sonoma County each year.

Advertising on Sonoma County Transit gives your message exposure in a highly active market that includes both local riders and the many people traveling throughout Sonoma County each year. Transit advertising provides repeated visibility throughout the day as vehicles travel through neighborhoods, commercial corridors, employment centers, schools, shopping areas, and regional destinations. Since buses rotate throughout the system, each campaign has the opportunity to be seen by a broad cross-section of the Sonoma County community.

Current Advertising Opportunities

Rear Bus Ads
Rate: $450 per month, per bus
Available sizes: 70" x 21", 60" x 21", and 68" x 17", depending on vehicle type and availability.
Paratransit Van Ads
Rate: $350 per month, per vehicle
Available size: 48" x 18".(coming soon)

For more information about bus advertising, please contact Sonoma County Transit:

Estimated Impressions and Cost Calculator

Use this calculator to estimate campaign impressions and advertising cost based on the type of vehicle, number of ads, and campaign length.

Monthly Rate Per Ad $450
Estimated Service Days Per Month 25
Estimated Daily Impressions 48,000
Estimated Monthly Impressions 1,200,000
Estimated Total Campaign Impressions 1,200,000
Estimated Campaign Cost $1,800

Impression estimates are provided for planning purposes only and are not guaranteed. Fixed-route bus ads may receive higher visibility because vehicles generally operate on established corridors and major roadways. Paratransit vehicle impressions may vary more based on trip assignments, service demand, destination patterns, traffic levels, time of day, weather, and other operating conditions.